Use PPC to get your Kent business noticed nationally

Map for Kent PPC post

We often work with clients that are based in Kent that have a good level of local business but also operate outside of the county. In this post we’ll talk about how PPC has helped grow business outside of local.

Intro to local search

Google’s algorithm continues to adapt and change as the internet and economies continue to grow. In 2012, they launched Google+ Local and in 2014 rebranded to Google my business. The idea behind it was to make it easier for businesses to engage with customers at a local level. At the same time, it made it more difficult to engage at a national level. I’m sure in the coming months, we’ll have another post on local search. It’s certainly worth setting up!

So what can you do to get noticed nationally? PPC?

In short, the same thing you do to get noticed with anything on Google search results – PPC. We help target national search terms and always keep the scope as refined as possible. It’s easy to fall in the trap of targeting too broad a customer and spending too much on “general” search terms. We find the more focused the keyword, the better the results. It’s a big part of how we deliver the best value for our clients.

Why focused search terms?

The Google Adwords bidding system will always try and broaden the search results for the intended keywords. Initially you might think that’s a good thing. But often it’s showing your advert to a loosely linked customer. We do our best to avoid this and like aiming for quality not quantity.

Hotel SEO and PPC

Hotel Hospitality SEO and PPC

We have been building the online visibility of hotels since 2005. From independently-owned boutique hotels to luxury international chains.

B2B SEO for IT Services Company

Comarch - UK SEO Travel and Loyalty

SEO in the Travel and Loyalty markets. Comarch is an international provider of IT, software and consultancy specialising in loyalty and travel services.

SEO and PPC for Luxury Leisure Supplier

Kent SEO and PPC Project.

SEO and Local PPC. XL Pools are designers and installers of luxury swimming pools. They operate predominately across Kent, Sussex, Surrey and South east London.

MTM Environmental

Local SEO and PPC Services.

Local SEO and PPC Services.

MTM Environmental are our longest serving client. We provide them with SEO and local PPC services and have been working with MTM since 2005.