SEO – Optimise your Website for Organic Traffic
Simply Clicks provides SEO agency services primarily to businesses in Travel and Leisure, B2B, and the financial services industries. We have been boosting organic search results of clients since 2004.
We break down Search Engine Optimisation into 5 key stages.
The activities undertaken before you start work on your website. Business and Website strategy.
The activities undertaken on your website. Technology, Design, Structure and Content.
Activities undertaken away from your website. Brand-building and promotion. Generating referrals and links.
Analysing the impact and performance of your SEO activities. Monitoring market and competitive activity.
Activities undertaken to ensure your website maintains a strong level of valuable search traffic.
In 2004, before the days of automated SEO tools, we were asked by an international client to codify the key stages of an SEO campaign. We explained our approach in a methodology that we called Search Engine Marketing Over-Site. Since then, the methodology has been continuously adapted and updated. Even if the components and practise of SEO have changed dramatically over the past 15-years, the basic structure of our methodology has stood the test of time. Indeed, some of the leading cloud-based SEO tools such as MOZ, SemRush and SEO PowerSuite, still utilise variations of our original approach.