SEO is a fundamental part of a digital marketing strategy and can achieve high rewards for your business when coupled with PPC and website analytics. We have been boosting the organic search results for our clients since 2004 and provide SEO services primarily to businesses in Travel & Leisure, B2B and financial services industries.
Our focus has always been on the techniques and the data that drive sales. Leads, enquiries and other actions that lead to a sale or the creation of a new customer or client relationship.
At different stages of the sales funnel, potential customers demonstrate different behaviours. By search term, by navigation or device usage. We aim to understand how stimulate a positive movement from the top of the sales funnel, through the “fuzzy” middle, towards the ultimate stage where a purchase or other conversion actions is achieved.
Most SEO agencies will not tell you an immutable truth. That branded search traffic is the real key to organic search success. Most of the big websites generate their most important visitors, those that become customers, from visitors that use branded search terms at key stages of the customer journey. Fail to build your brand, and your organic search efforts will largely be in vain. Conversely, if you see a rise in branded search term visits, your SEO activities are working.
The whole essence of any SEO activity is to create a conversion. A positive action that leads from a website visit. That could be an enquiry form submission, a phone call or email, or signing up for a newletter or becoming a social media follower.
Conversions must be nurtured. Those visits and visitors with the highest propensity to convert must be treated with respect and given the most attention.
Integrating paid and search traffic is perhaps the easiest way to boost conversions. Although PPC can be expensive, it can play a key role when integrated with an overall SEO-led search marketing strategy.
