Take a look at the bigger marketing picture. Getting to understand the unfolding marketing environment. Enabling you to build your strengths, exploit opportunities and defend yourself from threats to your businesses.
Getting to understand your customers, competitors and market category. Identify customer needs. Discover competitior strengths and weaknesses. Analyse and the marketing initiatives that work. Establish how best to outmanoeuvre competitors.
How to focus your marketing assets and resources to maximise their impact. Building true competitive advantage. Improving sales volumes and margins and boosting marketing ROI.
Gain the necessary skills and confidence to implement your own pay per click marketing programmes.
You will benefit from the theory, practice and real-time activation of the latest PPC Management techniques.
Learn how to build and implement your own search engine optimisation programme.
You will benefit from the theory, practice and real-time activation of the latest SEO management techniques and tools.
Work with tools such as Google Analytics, Google tag Manager and Google Data studio.
Get to understand the key sources of potential customers and how they interact with your website.
This will enable you to build more successful marketing programmes.
