Local PPC campaign geography can be highly flexible. Upweight or down-weight PPC bids for certain locations. Or exclude a specific location entirely.
Local or regional PPC can be used as part of a roll-out or test marketing strategy. We have clients that have as many as campaigns operating in 10 different geographic locations. Each with different keywords, ads and bid levels.Local PPC is an effective use of limited budgets. Rather than thinly spread a budget across the whole of the UK, you could have a heavyweight campaign in a limited area.
PPC is particularly useful for local PPC activity. This is because about 50% of mobile-based searches have local content. These searches are particularly valuable as a higher proportion, compared to desktop-based, searches lead to an actual sale or conversion.
Free Consultation
Before we take you on as a client we get to know about your business and your goals.
We look at your existing digital marketing and tell you how to improve it.
It’s then up to you if you choose to include us on that journey.