A Kent business can use PPC campaigns to precisely target prospective customers in its immediate locality, throughout the county and beyond.
Simply Clicks is a Kent PPC agency. Based in central Ashford close to the International Station and M20 junction 9. We have big PPC agency expertise, with the benefits of small agency focus.
Why a Kent Based PPC Agency?
Simply Clicks is a Kent based Google Partner PPC agency. We have been managing local PPC campaigns since 2003. Over 50 of them. We hold Google Adwords Advanced Search Marketing, Google Mobile Advertising and Google Analytics IQ certification. Our approach to providing PPC management services is entirely up to date.
We have managed Kent-based PPC campaigns for clients of various sizes from local hotels and SMEs to multinational-owned businesses. We provide SEO, PPC and web analytics services across both B2B and B2C marketing channels in industries such as travel, leisure, financial services and building services.
Kent – A Marketing Opportunity
The county of Kent is a market of 1.7 million potential consumers. Including Kent postal addresses inside the M25 such as Bromley, Beckenham and Sidcup, the total Kent population rises to almost 3 million. Almost 5% of the total UK population.
Kent is, therefore, one of the UK’s largest regional markets. In many market categories, search terms including Kent are exceeded only by those for London, Manchester and Yorkshire.
From a consumer perspective, Kent also contains some of Britain’s most affluent towns in Sevenoaks, Tunbridge Wells and Chislehurst. At the same time, it includes fast-growing towns such as Ashford and Folkestone, large urban centres such as Medway and Maidstone, the historic city and tourist destination of Canterbury and fashionable coastal towns such as Whitstable and Deal.
Targeting Kent Customers Using PPC
There are three basic ways to use PPC to target prospective customers based in Kent.
- Use county, city, town or locality-based search terms. For example “hotels in Kent”, “Wedding venues Maidstone” or “Insurance brokers Medway”. That way you can attract visitors from across the UK but only pay for website visitors with a direct interest in being provided with a local service.
- Restrict the geographic footprint of your campaign to Kent or one of the larger towns. Google Adwords’ campaign settings allow you to focus exclusively to Kent or larger towns such as Maidstone, Medway or Canterbury.
- Use radius targeting. Radius targeting allows you to pick any point on the map then set a radius of how far from that point you want your advertising to show. This could be for 10, 15 or 30+ miles.
The radius targeting feature is particularly valuable if you are located close to the border of Kent and want to pick up business in a neighbouring county such as East Sussex, Surrey, Essex or South East London.