Connect with your most profitable customers
Building the digital relationship between your business and your chosen customers. Simply and cost-effectively. Using market data, web analytics, customer insight and creative strategies to develop successful PPC, SEO and related marketing programmes. We help you outsmart and outmanoeuvre your competitors, rather than outspend them.
Simply Smarter Marketing
We Start With the Data that Drives your Business.
We gather information about your business. We look to find the key factors that drive its competitive advantage, growth and profitability.
We identify your most valuable customers. Who they are. Where they can be found. How they use your website and interact with your business. We get to understand their needs, behaviours and preferences and how they utilise desktop, tablet and mobile technology to access and navigate your digital assets.
We get to understand the critical success factors of your market category. What determines success, what drives growth and profitability, which competitors to be informed by.
Pay Per Click
Have a laser sharp focus. Which customers are you targeting? What specific needs or wants are you satisfying? Select the keywords that offer the greatest prospect of engagement and conversion. Eliminate all others.
Write advertising copy and design ads that attract the most valuable visitors. Those with the greatest propensity to convert into customers.
Send your visitors to the most appropriate landing page. Ensure it has the right content and creative to encourage them to pay attention.
Build rapport and trust. Offer persuasive content and information that shows relevant visitors that your offering matches their needs.
PPC is a data rich environment. Gather, analyse and respond to the data that will enable you to improve ROI.
Search Engine Optimisation
SEO promises the opportunity to reach potential customers from the free search results on Google and other searches engines. Attracting valuable search traffic for free sounds too good to be true. And often is. Today Google is a highly sophisticated operator that can spot weaker websites that are attempting to game their ranking algorithms.
Achieving disproportionate levels of organic search traffic on a consistent basis requires both effective branding and the creation of relevant and engaging content. We have 16 years experience in the SEO field and can certainly help you.
Building your digital market position
A Clear Value Proposition
In the eyes of your ideal customers, what value do you provide and what differentiates you from your closest competition? Quality, innovation, design, service or price?
Align your brand promise
Match your brand promise to the needs of your prospects. Use a language they understand in a way that attracts their interest and matches their intentions.
Focus on your most promising Customers
Focus your efforts, resources and budgets on your most profitable customers. Actively seek to avoid expenditure against weaker prospects.
Consistency of Delivery
Wherever and whenever you interact with customers, deliver a consistent message and level of quality and service.
Understand the Conversion Process
Attract first, then engage. Build rapport and trust, then persuade. The conversion process takes place in the mind, not on a website. Don’t rush the process.
Investing for the Long Term
Aim to build a strong, brand-based market position. Create an agile marketing structure that can exploit the opportunities presented by the unfolding circumstances of your chosen market.