Simply Clicks has been a specialist Pay Per Click agency since 2003. In that time we have worked on over 300 paid search campaigns and learned some extremely valuable lessons. As PPC becomes more competitive and complex, it is important that your PPC campaigns are amongst the best performing within your market category.
Depending on your business model, your target could be the whole world or a handful of individuals in a tight geographic location.
PPC is highly flexible when it comes to targeting but it remains critical that you target your most important customers and avoid searchers that have little chance of converting. Throughout the whole PPC management process, we aim to be smarter than your competition.
We create custom compelling ad copy that attracts and motivates your target market to read and click your ads.
We put great effort into creating ad copy that draws the eye and raises interest. The tone of the ad will heavily relate to the contents of your website, not only to improve the users on-page experience, but to improve the positioning of the ad in search engine results.
When dealing with people, decision making is governed by emotion as well as logic.
Our PPC campaigns generate conversions i.e. sales, enquiries or substantive moves towards your objective. We understand that conversion takes place in the mind of a prospecting visitor, not on the website. Therefore, we attempt to understand the intent and motivations of the visitor to ensure the PPC campaign is effective.
