Adventure Base is based in Chamonix in the French Alps and specialises in creating and delivering the best experiences the mountain has to offer. They offer luxury ski chalets and apartments with some of the best skiing in the Alps.
The initial brief was to improve the organic search performance of the existing website and generate enquiries from an existing PPC campaign. Initially to improve the occupation levels of the company’s high-end Ski chalets and luxury apartments. The marketing brief then progressed to promoting the company’s summer season adventure holidays, in order to improve the utilisation of the accommodation.
