Filed under Google, Google Adwords, Google Analytics, PPC Management, SEO, Web Analytics
This morning Google has improved the way it presents data in Google Analytics. This has a high relevance to us at Simply Clicks. Not only does Simply Clicks provide a web analytics service for most of our clients but we also undertake web analytics training, key component of which is Google Analytics. The constant changes underway at Google, including amongst many other things the growth of “Not provided” search and the changes to Google Adwords, have meant that many of our training schemes need more than the usual updating.
Google Analytics Acquisition Panel October 2013
The first change I have spotted is the change of the “Sources” panel on the left hand side. This has panel has been renamed “Acquisition”.
The panel then contains a number of sub-headings. The old sub-heading for “Search” has now been replaced by “Keywords”. Ironically this splits in paid and organic search. I use the term ironically because of course organic keywords are now dominated by the “not provided” category.
Two new sub-headings are “Overview” and “Channels”. These two sub-headings allow you to see at a glance the performance by the major sources of traffic i.e. Paid search, organic search, direct, referrals and social.
The explorer bar now also has the addition of a summary view. This provides a complete overview of the performance of your website, combining most of the relevant data that used to be contained over the three separate views of Site Usage, Goal Set and E-commerce into 9 columns. These columns are grouped into three and shown separately as groups of three metrics under the headings “Acquisition”, “Behaviour” and “Conversion”.
Google Analytics Summary View October 2013
I have taken a screen shot of a 7 day, this year vs last year comparison.
This shows all nine columns of the summary view. In many respects, this summary view has made the other views redundant as it contains the most important metrics.
I have only used the new version of Google Analytics for 10 minutes or so but it is already growing on me. Unlike many of Google’s other recent changes.