Effective SEO Management

5 stages of SEO management

Simply Clicks provides SEO agency services primarily to businesses in B2B, travel and leisure or financial services industries. The aim of our SEO programmes is to deliver valuable website visitors from the organic search services of the major search engines. Based on our extensive experience, Simply Clicks has identified 5 key stages of SEO management. We call our integrated approach Search Engine Marketing Over-Site.

  1. Pre-Site. The activities undertaken before you start work on your website. This includes business and website strategy, defining your market and researching your customers, through to keyword research and selection.
  2. On-Site. The activities undertaken on your website. Design, structure and content.
  3. Off-Site. Activities undertaken away from your website. Generating referrals and links.
  4. Post-Site. Analysing the performance of your SEO activities.
  5. Re-Site. Activities undertaken to ensure your website maintains a strong level of valuable search traffic.

Pre-Site SEO - Analysis, Strategy and Keyword Selection

This stage includes defining your business. What needs and customers you aim to serve. What to ignore. Analysing your market category. Learning from but not being led by competitors. Analysing lots of data. Lastly it is about keyword analysis and selection. Ultimately it is additional sales and margins that govern the success of SEO. We ensure that the keywords you target fit with your overall business model and marketing strategy.

On-Site SEO - Website Design, Content and navigation

This refers to the visual or technical features that may either work for or against your website's visibility. There are some technical features that may enhance your site's attractiveness. Other technical features, although aesthetically pleasing, may well damage search engine visibility. A key component of website design is navigation. Visitors to your site need clear pointers to help them find relevant content.

Off-Site SEO - Referrals and Inbound links

Links connect your website to others on the Internet. They also place your site in topical or market category context. All search engines, but particularly Google, place a premium on topic relevant, high quality inbound links. Google optimisation is more influenced by inbound links than almost any other factor. A link building programme should focus on using the right anchor text and seeking out relevant linking partners.

Post-Site SEO - Performance Review and Appraisal

The aim of SEO is deliver more valuable site traffic that converts into sales or leads. Has the SEO programme worked? Did it lead to more sales and conversions?

Re-Site SEO - Website Maintenance and Adjustments

Making sure that the website stays in good shape. Addressing any shortfalls or adapting to changes in Google algorithm.

Forensic SEO

Simply Clicks also operates a forensic SEO service. Forensic SEO is a structured approach to analysing the SEO perfomance of a website. This can include analysing the performance of competitor websites.

Google Optimisation

Simply Clicks has written a specific page on Google optimisation. This places specific emphasis on Google.co.uk. Google SEO is critical as the search engine accounts for almost 90% of UK searches.