Search Engine Optimisation
When it comes to search, rankings count. The higher up the
rankings the more visitors will be attracted to your website.
Simply Clicks is a UK-based SEO specialist. The objective of our search engine optimisation programmes is to secure top organic search rankings against keyword search terms within the major search engines of Google, Yahoo and MSN.
Based on our extensive experience Simply Clicks has identified 6 key components to a successful approach to SEO.
- Keyword research and selection
- Clear website design and navigation
- Quality page content - copy, images and other collateral
- Topic related inbound links
- Page related meta tags
- Marketing strategy "fit" between your website and business offering
Keyword research and selection
Keyword research and selection is the first stage of SEO. You should select phrases that are both relevant to your business and likely to be used by your prospective customers. Keyword research should distinguish between generic words and phrases that have large search volumes and more selective phrases that have a higher propensity to convert in paying customers.
Website design and navigation
This refers to the visual or technical features that may either work for or against your website's visibility. There are some technical features that may enhance your site's attractiveness. Other technical features, although aesthetically pleasing, may well damage search engine visibility. A key component of website design is navigation. Visitors to your site need clear pointers to help them find relevant content.
Website content
Content refers to the text, images and other visible material on your site. This is what your site visitors actually read or look at. Write content that your site visitors will find informative and persuasive. Writing specifically for search engines is to be avoided. The ultimate goal is to attract prospects amd convert them into customers.
Inbound links
Links connect your website to others on the Internet. They also place your site in topical or market category context. All search engines, but particularly Google, place a premium on topic relevant, high quality inbound links. Google optimisation is more influenced by inbound links than almost any other factor. A link building programme should focus on using the right anchor text and seeking out relevant linking partners.
Meta tags
For search engine purposes, these come in three main classes: Title, Description and Keyword meta tags. The first is by far the most critical. The second highly relevant. The third, although diminishing in importance, is still relevant for controlling and testing content. There is much debate regarding the value of meta tags. Used properly they can still play a valuable role in organic search.
Business Fit
Search engine optimisation exists to provide your website with traffic producing visitors. These visitors should be potential customers. Ultimately it is additional sales and margins that govern the success of SEO. Make sure that the keywords you target and the website design and navigation fit your business strategy.
Forensic SEO
Simply Clicks also operates a forensic SEO service. Forensic SEO is a structured approach to analysing the SEO perfomance of a website.
Google Optimisation
Simply Clicks has written a separate page on Google optimisation. This places specific emphasis on Google.co.uk. Google SEO is critical as the search engine accounts for approximately 85% of UK searches.
