Pay Per Click Advertising | Google Adwords | Yahoo
Pay Per Click Advertising is a rapid and cost effective way to attract qualified traffic to your website. Pay Per Click advertising delivers traffic from the sponsored search results of Google, Yahoo, MSN and many other smaller search engines.
Pay Per Click Advertising ensures that your website is visible against the keyword searches that are most valuable for delivering profitable business. PPC requires an acute understanding of the operations of the major paid search services. How they rank bids, what advertising copy attracts customers and what techniques lead to higher levels of sales conversion.
Five Stages of Pay Per Click Advertising Management
Simply Clicks provides pay per click advertising management services across the Google Adwords, Yahoo Search Marketing and Microsoft AdCenter networks. We create and manage highly cost effective pay per click advertising campaigns. In the the current battle to attract new customers, pay per click advertising is the fastest and most cost effective way of rapidly generating targeted website traffic.
Simply Clicks provides a complete UK based pay per click advertising service. We research your market category, select keyword terms, write and revise advertising copy, submit and manage bids, monitor click through rates, traffic, cost and conversion levels and carry out all the account reporting, analysis, administration and billing functions.
- Keyword Research and Selection
- Writing Advertising Copy and Descriptions
- Pay Per Click Bid Management
- Monitoring Keyword and Campaign Performance
- Revising Copy and Bids
1. Keyword Research and Selection
Simply Clicks researches the number and types of keyword searches that are made in your market category. We present this research to you with a recommendation regarding the number of advertising impressions and clicks your website is likely to receive. As part of the management process we also make budgetary recommendations.
2. Writing Advertising Copy and Descriptions
If you accept our recommendations we write pay per click advertising copy in the form of a keyword headline and a site description that should encourage potential customers to click on your pay per click advertisement. This is important in order to generate a high click through rate. A high click through rate (CTR) has an indirect bearing on your cost per click (CPC).
3. Pay Per Click Bid Management
We then bid on your behalf for access to these search terms in an open, transparent and real time auction. These auctions are managed by Yahoo Search Marketing and Google Adwords. We utilise the broad, phrase and exact match categories as well as negative keywords to ensure we deliver the most cost effective and targeted traffic.
When an Internet user searches using a keyword term you've selected, they will be presented with a list of sponsored links. The sponsored links tend to appear at the top or right hand side of a page. If your bid is ranked sufficiently highly it will appear on this list. The viewing of the sponsored link is called an impression. At this stage you have still paid nothing for the search. If a web user then clicks on your search term, they are directed directly to your website. At the same time you incur the bid cost of the click.
4. Monitoring Performance
Simply Clicks monitors pay per click advertising activity on a real time basis. Management reports are normally sent to clients monthly. To assess campaigns we use the Google Adwords and Yahoo reporting services, plus an independent analytics programme. We review clicks, advertising impressions, ranking, click through rate and cost per click. The analytics programme then measures the effectiveness of your sales conversion funnel.
5. Revising Copy and Bid Levels
In response to activity, pay per click bids and copy can be revised - pay more and you move up the rankings, pay less and you move down the rankings. Copy is also amended to improve the click through rate your terms achieve. Google Adwords has a facility for running multiple versions of advertising copy. Different copy treatments are compared and less successful versions amended and refined. Simply Clicks will carry out minor amendments on the spot. More major amendments are discussed directly with the client.
Pay Per Click Research
Simply Clicks has run an extensive amount of pay per click advertising research. From time to time, findings from the research will published on the website.
Google Adwords
Simply Clicks has written a separate page on Google Adwords. The Adwords is the Google pay per click service and accounts for approximately 80% of UK pay per click search traffic.
Yahoo Search Marketing
We also have a separate page for Yahoo pay per click, formerly known as Overture. The Yahoo pay per click service is the second largest of the pay per click advertising networks.
If you would like to make an enquiry about our pay per click advertising services, please fill in and submit the following form.
Simply Clicks has been involved in over 50 Pay Per Click advertising projects for a number of multinational and UK based companies. If you have a specific pay per click need or would like further information about Simply Clicks' pay per click advertising services, please e-mail your requirements.
