Search Engine Optimisation | SEO | Pay Per Click
Simply Clicks are UK search engine optimisation specialists. We combine SEO with pay per click advertising (PPC) and website optimisation to improve the marketing effectiveness of your website. Our integrated organic and paid search marketing campaigns boost your online visibility across the Google, Yahoo and Bing search networks. Our management of search engine rankings and website traffic is then utilised to progressively improve your commercial performance. We call our system Search Engine Marketing Over-Site©.
Search Engine Optimisation
As search engine optimisation specialists, our approach to providing SEO services is entirely up to date and focused on the specific SEO needs of the UK market. We provide SEO based on our extensive marketing experience across both B2B and B2C marketing channels. Simply Clicks can manage a search engine optimisation campaign in totality or tackle a specific SEO issue.
We optimise your website for all three major search engines, although Google will almost certainly deliver the value. Although all the major search engines work to the same general principles, each engine weights their ranking algorithm to reflect different priorities.
Many websites can rank well on one search engine whilst performing poorly on others. With time, it is possible to optimise for all three. We can show you live examples of client websites where first page rankings are achieved across all three major search engines.
Pay Per Click Advertising
We recommend that pay per click advertising is an integral component of every search engine marketing campaign. Even if the main focus of your search effort is concerned with SEO. In most markets, effective pay per click advertising still delivers a highly profitable return on investment. In addition, participating in the pay per click market provides a rich source of real time search market information regarding search volumes and competitive activity that can be used for optimising your SEO activities.
We recommend that your pay per click campaign utilises both the Google Adwords and Yahoo Search Marketing networks. Within the UK, Google Adwords is typically the larger provider but Yahoo occasionally has cost advantages. As each click has a direct cost, precise keyword selection and bidding are priorities of any pay per click campaign. Click on the pay per click tab to gain more information about how your business could benefit from pay per click advertising.
SEO Training
Search engine optimisation is currently the most "in demand" specialist skill in marketing. With retail sales via the Internet rocketing, you could hardly consider your self a serious marketing professional without an in-depth knowledge of the search engine marketing field and SEO in particular. Simply Clicks offers both "off the shelf" and "tailor made" SEO training courses. These can be broad in nature - including pay per click advertising - or they can focus exclusively on SEO.
Simply Clicks teaches the latest SEO techniques, with a special emphasis on those required for Google. Training courses are held in the UK, Ireland and mainland Europe. Click on the navigation bar to go to the SEO training course page.
Search Marketing and Website Optimisation
SEO concerns itself largely with generating traffic. On the other hand website optimisation is about understanding and improving the way your website converts visitors into customers.
Web analytics identifies the source of traffic by search engine and search term, whether paid or organic, what entry or landing pages are used, then tracks the progress and actions of each site visitor as they progress through the conversion funnel. Feedback from web analytics and website optimisation is used to improve the marketing effectiveness of both pay per click and search engine optimisation activities.
A typical SEO campaign converts only 1 or 2% of visitors into prospective customers. A 1% increase in conversion rates can boost your return on investment by 50-100%.
