Search Marketing - Simplified
Search Marketing and Customer Engagement
The aim of search marketing is to engage customers. To attract, retain and develop them. The easiest and most profitable way to do that is to own a strong and relevant brand. Whether the method is paid or organic search, brand based searches have the highest propensity to convert. Depending on your business' scale and standing your brand may not generate large volumes of online searches. And secondly, brand searches are not the only way to attract profitab;e customers. Specific searches closely related to your products and areas of expertise will also yield profitable interactions. And it is this area of search marketing activity where effective SEO and PPC Management will yield the best results.
The Customer Engagement Matching Process
- Match brand relevancy and saliency to customer product and service needs.
- Match your communication and persuasion efforts to the information needs of customers.
- Ensure that your website, and other marketing collateral, is consistent with and renders well on the devices and media used by your target customers.
- Ensure you understand how your customers utilise search. When, where and how? How search interacts with other elements of the communication mix.
At Simply Clicks our aim is to assist you in making this process as straightforward and effective as possible.
If you would like a discussion about Simply Clicks' services please fill in this enquiry form. Alternatively, during UK business hours, please call us on 01233 670006 or 07984 300050.