SEO Training Course| Search Engine Optimisation Training
Simply Clicks offers an intensive 2 day SEO training course. The training is individual, highly practical and designed to provide the skills and techniques needed to manage your own search engine optimisation campaigns. Our unique approach to SEO training involves hands-on analysis and testing of the search performance of your own and competitive websites.
Organised one to one or in very small groups, the training is tailored to meet your exact individual or corporate SEO needs. During the course you will practice, learn and apply the latest and most effective SEO methods and tools.
SEO Training Course | Outline Programme
Our SEO training integrates the theoretical principles and practical applications of search engine optimisation. As a guide, the course uses Simply Clicks' own four-stage approach to search engine optimisation - which we call Search Engine Marketing Over-Site. This gives a clear step by step structure to delivering your own expert inhouse SEO.
During the course you will interrogate and deconstruct your own and competitor websites, uncovering SEO strengths, weaknesses and vulnerabilities. The Simply Clicks' SEO training course is constantly updated to reflect the changes brought about by Google updates.
The SEO training course covers the key optimisation factors for each of the 3 main search engines - Google, Yahoo and MSN.
- Search Engine Marketing Strategy
- SEO Tools and Techniques
- Keyword Research, Website Analysis and Website Analytics
- Organic Search and Search Engine Optimisation
- Link building and building a web presence
- Understanding Search Engines and their Algorithms
- Utilising Pay Per Click Data for SEO
- Monitoring SEO Performance
- Illicit SEO Techniques
- Operating an Integrated SEO Campaign
Link Building For Seo
Within the field of seo, link building for off page presence is a critical process. Without an acute understanding of the subject, much link building activity could be wasted effort. What are the critical components of a good link? Topic relevance, Google PageRank® or anchor text? Simply Clicks can takes you through the complete link building process.
Google SEO Training
Google is the UK's dominant search engine with a current market share of approximately 75%. Although many of the principles of SEO can be applied to all three major search engines, throughout the course we pay special attention to the particular requirements of Google. The course is largely UK based, so we explore the crucial differences between Google.com and Google.co.uk.
SEO Training - Course Benefits
Having completed the SEO course, you will have a comprehensive understanding of search engine optimisation. You will be fully equipped to begin the process of optimising your own website and at the same time be able to expose and exploit the vulnerabilities in competitor sites and strategies. As a result, you will be able to immediately generate additional and more cost effective traffic for your business. Each participant receives a 20,000 word SEO training manual for ongoing reference.
Who these Training courses are for
Our SEO training is primarily designed for marketing, advertising and Internet practitioners. A reasonable level of computer literacy is assumed. Various levels of ability can be accommodated within small groups of no more than four people. This course can be adapted as a strategic briefing at managing or marketing director level.
Course Delivery & Costs
The preferred location for course delivery is on-site in a training room at your premises. The SEO course can be arranged at external locations, where additional expenses may be incurred. We are happy to travel throughout the UK and have delivered the course in mainland Europe. Each course participant will need a modern and broadband connected PC.
The cost of a two day training course, tailored to your your market category and exact business training needs is £995 for one person, £1,350 for 2 people and £1,600 for 3 people. The SEO training can be combined with an on-site search engine marketing consultation. Please ask for a quote for larger classes or to discuss specific projects.
Search engine optimisation is a rapidly evolving online marketing discipline. If you require your SEO training course to be tailored to emphasise any particular issue of search engine optimisation we will accommodate your specific needs.
