Travel Industry PPC and SEO
We have high-level travel industry sales and marketing expertise, dating back more than 25 years. During that time we have delivered growth, market share and profitability gains in several market categories operating in UK and overseas markets. We have experience of direct and indirect distribution and omni-channel routes to market.
Travel Industry Market Sectors
We have worked across the following travel industry sectors:
- Tour Operators and Travel Agents
- Ferry and Cruise lines
- Chalets, Villas, Apartments and other accommodation
- Travel ancillaries such as travel insurance
We have managed search marketing campaigns for large multinationals, national organisations and individually-owned travel businesses.
We have an acute understanding of how booking systems and yield management interact with pricing, seasonality and consumer demand.
We have been working in hotels since 2004. One of our first search marketing clients was Starwood Hotels, a US-owned chain of luxury hotels. We set-up and helped them with multinational SEO activity and set-up and managed a multinational, multi-lingual PPC campaign. We are particularly proud of our work with boutique hotels based in London, the UK provinces and Ireland.
We have in-depth knowledge of the skiing industry. How the ski market segments by skier, accommodation type, and destination. We have worked for ski hotel developers, chalet operators and specialist ski travel agents and tour operators.