Search Marketing and Customer Engagement

The aim of search marketing is to engage customers. To attract them to your website and develop their interest. Once the web visitor is engaged you have the opportunity to persuade them to undertake an action such as complete a purchase or make an enquiry.

The easiest and most profitable way to attract a website visitor is to own a strong and relevant brand that delivers brand based searches. Whether the method is paid or organic search, brand based searches have the highest propensity to convert.

Widening the Zone of Customer Engagement

Widening the Zone of Customer Engagement

Depending on your business’ scale and standing your brand may not generate large volumes of online searches. And secondly, brand searches are not the only way to attract profitable customers. Specific searches closely related to your products and areas of expertise will also yield profitable interactions. And it is in this area of search marketing activity where effective SEO and PPC Management will yield the best results.

The Customer Engagement Matching Process

  1. Match brand relevancy and saliency to customer product and service needs.
  2. Match your communication and persuasion efforts to the information needs of customers.
  3. Ensure that your website, and other marketing collateral, is consistent with and renders well on the devices and media used by your target customers.
  4. Ensure you understand how your customers utilise search.
    When, where and how? How search interacts with other elements of the communication mix.

By matching your search and digital marketing activities to those of your chosen customers, you widen the zone of customer engagement. At Simply Clicks our aim is to assist you in making this process as straightforward and effective as possible.

If you would like a discussion about Simply Clicks’ services please fill in this enquiry form.
Alternatively, during UK business hours, please call us on 01233 670006 or 07984 300050.


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