Privacy and Electronic Communications Regulations – Now in Force

The privacy and electronic communications regulations came into force over the weekend. The regulations, PECR for short, and known as the EU cookie law, passed into UK law 12 months ago but website owners were given a year’s grace in which to adopt the code. So far I have only seen two of the 25 or so websites I have visited make any attempt to get positive consent to track user’s behaviour.The law’s intent is to issue website users are informed about the types of information that website owners collect during visits.

Simply Clicks is only involved in using Google Analytics and Statcounter web analytics tracking software. Neither company has issued what is, in my opinion, diefinitive guidance as to the legality of using their services without positive consent. In the meantime we have amended our privacy statement.

The Information Commissioner has issued some guidance on the issue.

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