Web 2.0 | User Generated Content and the new Web

Web 2.0 is a concept that has existed since 2004. The term was first coined by Tim O'Reilly of O'Reilly Media. The concept refers to the new operating environment of websites and technologies that allow user generated content and combinations of applications (called mashups) to create new user experiences and platforms. Web 2.0 includes the world of blogs and social media sites such as MySpace, YouTube and Flickr.

User Generated Content

Web 2.0 encompasses the worlds of blogs, wikis and other social media. Users are in control of content. And the strength of each area is the sharing and networking of ideas and information. YouTube and Bebo are perhaps the best known sites for sharing user generated video content. 

Social Networking

Social networking is the phenomenon of 2007. MySpace, FaceBook and LinkedIn are just three of the websites offering networking services that connect people around the globe.

Web 2.0 Technology - AJAX

AJAX is shorthand for Asynchronous JavaScript and XML. It is a web development technique for creating interactive web applications. AJAX is not a technology in itself but a term that refers to a group of technologies.

Web 2.0 Technology - Mashups

At base level Web 2.0 combines such as CSS (Cascading Style Sheet) and code such as XHTML and Javascript to create new applications or user experiences. The object is to change the web experience from relying on webmaster generated content and publication to outputs from users. 

The Simply Clicks site has a Web 2.0 look and feel. Its mark-up is built in XHTML and CSS.