Pay Per Click Management Fees

Simply Clicks has a 15-year history of successful PPC management. This page details our fees for managing pay per click campaigns. It covers the cost of setting up traditional Google Adwords or Google Shopping campaigns and their ongoing management. It covers a wide range of campaign sizes as well as what we call PPC audits and PPC consultancy.

PPC Audit and Consultancy

  • Campaigns up to £5,000 monthly spend - £895
  • Campaigns £5,000 to £10,000 monthly spend - £995
  • Campaigns spending £10,001 and above, 10 % of average monthly expenditure

Includes a review of account structure, keyword and ad performance. Cost per lead or sale, CPCs, CTRs, Quality Scores and measures of engagement. Recommendations for reducing costs, improving Click Through Rate (CTRs) increasing conversions and improving return on expenditure.

PPC Management - Short term campaigns (<3 months)

Set - up £500 – Management £250 per month +12 % of spend. The service includes full keyword research, analytics research, competitor research, keyword selection, keyword match types and clustering, site links and ad extensions, Google enhanced device splits, daily and hourly weighting, Ad group structures, at least 2 ads per ad group,  linking Google Adwords to Google Analytics, goal  conversion set - up and tracking. Email and telephone support.

For more information on what PPC management entails, please see our Seven stages of PPC management presentation.

PPC Management - Longer term campaigns (4> months)

As above except – £295 set - up – Management £150 per month +11 % of spend – Discounts for advertising spend above £10,000 per month – Discounts for 6 months plus contract – Discounts for combining with SEO activity.

Google Shopping PPC - Product Listing Ads (PLAs)

Campaign set-up from £295 – plus hourly rate if set-up exceeds 5 hours. Includes product feed test and review. Budget setting, bids and bid strategy, keyword review and negative terms.

Google PLA campaign management £100 per month +7. 5% of spend.

PPC Consultancy rates

  • Ashford office £495 per day, £295 per half-day, £100 per hour
  • On Location Kent or central London £625 day, £425 half-day, £150 hour
  • On Location South - East UK £725 day, £525 half-day
  • On Location Rest of UK £775 day
  • European mainland/RoI €995 day +travel expenses and travel time.
  • PPC Training Courses – See PPC Training for latest training course rates

Please contact Simply Clicks if you have any other PPC management or consultancy related need. We handle a range of PPC, SEO, web analytics and other digital marketing projects on an ad-hoc basis. Call 01233 670006 or email

VAT chargeable on management fees for UK based activity. All non-UK EU based activity requires an EU VAT number. Otherwise VAT at the UK rate of 20% will be applied.

Click for a hard copy of our PPC management fees.