Clicks | How we work
Our aim is to work with
you to create new customers from your online
2. We aim to do this in the most
effective way possible. The key is return on advertising expenditure.
3. We prefer to manage
campaigns. These combine search engine optimisation (SEO), pay per
click advertising and web analytics.
If you decide otherwise, then, within reason, we will work on an
individual component of a campaign.
5. Before we start work,
we look to gain a strategic oversight of your business, carry out
research into your website, your competitors and your
like to have access to a web analytics package. That way we can see
the source of your website's traffic and track it through your site.
Any website data we collect is entirely confidential.
We like to have a baseline assessment of how your website performs
before any pay per click or organic search engine optimisation or pay
per click activity takes
place. That way we can both see the value of any activity.
We like to have access to your website's hosting package. That way we
can directly add code, amend tags or make amendments to the content or
images or your website. We can can generally make changes in a few
minutes when a web designer intermediary may take days, weeks or some
cases months. If we can't have
direct access, we need an accessible contact that can make rapid
Project costs tend to come in two phases. Start-up and monthly. Our
proposals clearly state charges and all agreed in advance. No
activities are undertaken without your express instructions and
agreement to the costs. We prefer these in writing or via e-mail
We bill for expenditure via e-mail. We prefer to supply invoices in
pdf (Acrobat) format. If required, invoices can also be supplied via
If you agree to work with us, we supply our terms and conditions in
13. On monthly contracts we typically bill mid-month and require
payment at the month end.
14. On training contracts we require payment by conclusion of the
15. We expect payment on time, according to the stated schedule. We
reserve the right to charge interest on all invoices that are
unreasonably late. This charge will be at the statutory rate according
to the Late Payments of Commercial Debts (Interest) Act 1998 as
amended and supplemented by the Late Payment of Commercial Debts
The amount charged varies according the the Bank of England interest
rate. As at July 2009 the charge will be 8.5% per annum. In addition,
we also reserve the right to charge for costs incurred in debt recovery.
If you commission us to work on an ongoing campaign, we prefer to work
for a minimum of 3 months. Once this period is reached, your service
be terminated at 7 days notice.
17. All contracts are subject
to English Law.
updated: 1st July 2009