Search Engine Marketing | SEO | Pay Per Click
Simply Clicks are UK search engine marketing specialists. We combine search engine optimisation (SEO), pay per click advertising (PPC) and web analytics to improve the marketing effectiveness of your website. Our integrated organic and paid search marketing campaigns boost your online visibility across the Google, Yahoo and MSN search networks. Our management of search engine rankings and website traffic is then utilised in a continuous process to improve commercial performance. We call our system Search Engine Marketing Over-Site©.
Search Engine Optimisation
As search engine optimisation specialists, our approach to providing SEO services is entirely up to date and focused on the specific SEO needs of the UK market. We provide SEO based on our extensive marketing experience across both B2B and B2C marketing channels. Simply Clicks can manage a search engine optimisation campaign in totality or tackle a specific SEO issue.
We can optimise your website for all three major search engines, specifically for Google or for Yahoo or MSN. Although all the major search engines work to the same general principles, each engine weights their ranking algorithm to reflect different priorities. See this search engine variation diagram to gain a visual understanding of the differences between the three major search engines.
Many websites can rank well on one search engine whilst performing poorly on others. With time, it is possible to optimise for all three. We can show you live examples of client websites where first page rankings are achieved across all three major search engines.
Pay Per Click Advertising
We recommend that pay per click advertising is an integral component of every search engine marketing campaign. Even if the main focus of your search effort is concerned with SEO. In most markets, effective pay per click advertising still delivers a highly profitable return on investment. In addition, participating in the pay per click market provides a rich source of real time search market information regarding search volumes and competitive activity that can be used for tuning your SEO activities.
We recommend that your pay per click campaign utilises both the Google Adwords and Yahoo Search Marketing networks. Within the UK, Google Adwords is typically the larger provider of traffic and has the better performance reporting system but Yahoo has advantages in planning and competitor analysis. As each click has a direct cost, precise keyword selection and bidding are priorities of any pay per click campaign. Click on the pay per click tab to gain more information about how your business could benefit from pay per click advertising.
SEO Training
Search engine optimisation is currently the most "in demand" specialist skill in marketing. With retail sales via the Internet rocketing, you could hardly consider your self a serious marketing professional without an in-depth knowledge of the search engine marketing field and SEO in particular. Simply Clicks offers both "off the shelf" and "tailor made" SEO training courses. These can be broad in nature - including pay per click advertising - or they can focus exclusively on SEO.
Simply Clicks teaches the latest SEO techniques, with a special emphasis on those required for Google.co.uk. Training courses are held in the UK, Ireland and mainland Europe. Click on the navigation bar to go to the SEO training course page.
Search Marketing and Web analytics
SEO concerns itself largely with generating traffic. On the other hand web analytics is about understanding how to convert visitors into customers.
Web analytics identifies the source of traffic by search engine and search term, whether paid or organic, then tracks the progress and actions of each site visitor as they progress through the conversion funnel. Used in conjunction with data from the search engine results pages and pay per click reports, the value of each site visitor and search term can be established. Feedback from analytics is used to improve the marketing effectiveness of both pay per click and search engine optimisation activities. Leading analytics packages include Google Analytics and Statcounter.
More than 85% of search engine traffic is generated by the top 10 rankings and 10% for rankings 11 to 20.... listings beyond the second page are therefore effectively invisible....
