Simply Clicks has recently undertaken SEO training courses for two Kent based SMEs. The two business were involved in entirely different market categories. One mainly B2B and the other focused B2C. Both companies were extremely hands on when it came to website management and carried out regular content creation as well as updating and maintenance of their websites. An added bonus was that both websites were WordPress based. WordPress, although originally a blogging CMS, is highly flexible and pre-disposed towards optimisation. And WordPress now has a number of well known SEO plugins.
Website Performance and Analytics
Only one of the websites had analytics in place. And the one that had Google Analytics installed had not claimed their site from Google Webmaster Tools – now Google Console – so that no data was available regarding individual keywords. The good news was that both businesses had live PPC campaigns on Google Adwords. This meant I could gauge visitor behaviour in response to certain keywords.
Cake image courtesy of Little Birdie Bakes
Website Navigation and Structure
One website had been created from scratch by its owner using a prepared template supplied by their hosting provider. This meant more help was required with sorting out issues to do with navigation structure and URLs. WordPress has a structure of posts, pages, categories and tags. Posts are using for daily run content, whereas pages are intended for more permanent material. Posts are sorted in categories, and have tags attached, whereas pages can be defined as parent or child depending on folder structure and the navigation menu.
The second website had been built by a professional designer. Therefore the optimisation task was more focused on improving content and aligning this with meta tags.
In the case of both websites, there was much to be done in the way of image optimisation. File sizes had to be reduced, file names changed and image alt tags introduced or amended.
Off Page Activity
Both websites were essentially target at a local market. Either the major towns of Kent, or the adjacent counties of East Sussex, Surrey, Essex and south east London. There appeared to be little real off page activity by any of their competitors. My recommendations were to put regular effort into blogging including copy and images of any successful commissions.
A Training Course Testimonial
Both clients appeared impressed with what they had a achieved during the training course. The acid test of whether they have acquired sufficient skills during the course is whether they go on to optimise and improve the performance of their websites. In both cases I have received training feedback that this is indeed the case. The best response I could expect is a testimonial and I show this below:
“Having attended a one day course with David on SEO I have a much better idea of how to get our website to the top of the listings without having to pay for PPC. His instructions were clear and I’ve been able to put his advice into practice straight away with good results”.
OT Drilling Ltd
From my end it was a pleasure to be involved in the learning process of two small enterprises. I’ll watch with anticipation to see if their businesses grow.