Since the dawn of blogging, and its role within the world of SEO, we have all been subjected to some degree of spam activity. And spam is not limited to our blogs – email, mobile phones and even letterboxes are being littered with pointless unwelcome communications that many of us throw in the bin before it’s even looked at.
Comment spam on blogs is a special nuisance and I have been looking for a solution to prevent it for some time.
Some blog platforms make this slightly easier than others. WordPress, for example, provides several preventative approaches and plug-ins to help tackle the spam issue. Akismet provides some assistance with spam posts and is one of the favoured options, although I have noticed it doesn’t actually catch all spam comments and therefore a manual check will still need to be carried out. Blogger allows you to operate a verification, moderation and log-in based systems. The latter has become more important with the rise of Google+ author identities but it is a system that remains open to abuse.
As a result, even if you operate a small blog network as I do then it’s likely you will need to check for comment spam on a regular basis. I’ve noticed that once a network of spammers has found your blogs (especially if they are well optimised) then they will keep returning. Sometimes even utilising ‘bots’ to post onto the blogs and therefore automating the process and making them easier to spot.
Because the amount of spam posting I have seen seems to have increased dramatically over recent months, I have spent a lot of time turning off comments systems on my blogs. Again, WordPress allows this function as does Joomla, but some of the online platforms such as Blogger still require manual removal. The latest spam blitz I’ve received has been for WordPress track backs. So track backs are now being turned off.
There are several ways that these spammers will try and create links on your blogs. Over time I have discovered the following processes:
- Traditional commenting on blog posts
- Commenting on blog pages
- Responding to existing comments
- Pingback and track back requests
I thought I had all these eventualities covered when I spent time switching off commenting options on all my blogs as well as pings and trackback requests.
Infuriatingly, I have recently started receiving more comment moderation emails. When I looked at the blogs they were for I thought “How are they doing it as I have already switched the systems off on this blog?” This time they are attaching comments to images – more settings I will need to try and alter in order to avoid further issues!
Since the Penguin and Panda updates from Google we have learnt that the value of poor quality backlinks is diminishing rapidly, although many companies (often foreign) are clearly still offering low cost ‘link-building services’ and will go to any lengths to create their link network. In the meantime, those of us with genuine, quality, well-maintained blogs to manage, will have to spend more and more time fighting the anti-spam war!