Google Removes Adwords Keyword Search String Data

The paid search industry has been buzzing with rumours and actual facts about Google’s latest move to remove the search string from Google Adwords searches.

The search term data is still available in Google Adwords search query reports and still available within matched search query reports in Google Analytics. However, third party systems that parse the search string will no longer be able to do so. See this example from a Statcounter report that I have just run.

Analytics Data Searches 11-4-14

Analytics data searches minus the keyword

As this image taken from a Statcounter report shows 4 of the 6 paid searches are now showing “Keywords Unavailable” and look remarkably similar to the organic searches next to them.

Apparently the data is still available via a Google API and many of the third party vendors of Google Adwords software have mounted major PR offences to push this information out into the search marketing community.

Meanwhile, a Google Analytics matched search query report covering the same period shows all the keyword detail.

The most comprehensive assessment I have seen so far is by Larry Kim on Search Engine Land.

Apr11

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