A week ago today, 12th March, I spoke at the 2012 Global Travel Group Conference. I spoke at the Global ConferenceĀ in 2011 and was asked back for a repeat performance in 2012. My theme for 2012 was how to create a winning travel agency search strategy. Most of the travel agents in the audience now have their own websites. The level of interest was definitely higher than last year. My 40 minute presentation was followed by a 20 minute question and answer session.
The issues that came up in the Q&A included mobile, the share of effort that should be given to paid versus organic search and whether you should bid on competitor terms.
Last year I had an afternoon session on the final day.Then I was followed by Hilary Devey of TV’s Dragon’s Den fame. This year I had a morning slot on the first day, immediately following Global Travel Group managing director Dave Clayton. Other speakers included Travel 2 managing director Andy Freeth and Apprentice judge Karren Brady.