Google Launches 40 Updates in February

Google’s Inside Search Blog provides the news that Google has introduced a total of 40 improvements to search quality during February 2012. Not all of the changes have an impact on UK searches as some improvements are confined to specific countries such as Korea.

Hidden amongst the 40 enhancements are references to a further Panda update – Panda 3.3.

In addition, Google provides what appears to be a deliberately vague reference to a change in the way it evaluates the quality of inbound links. This seems to imply a change in the way Google measures topic relevance.

Many of the improvements appear to related to improving the performance of Google local search.



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