Google has announced its Quarter 3 2011 revenues. At $9.72 billion they are 33.4% up on Q3 2010 and 8% up on Q2 2011.
All the headline figures are better than expected I will focus on the implications for the UK.
- Approximately 96% of revenue has come from the Google Adwords and Adsense display programmes
- Google remains highly dependent on the Pay Per Click business model for most of its revenues
- UK revenues account for approximately 11% of revenues whilst US revenues¬† account for 45%
- This would give UK revenues of approximately $1,047 million – or ¬£675 million using the Quarter end exchange rate
- The UK represents approximately 20% of Google’s international revenues
- The UK remains Google’s largest overseas market and by my reckoning we represent an annualised value of $4.1 billion or ¬£2.7 billion
In one financial summary I read that cost per click rates have fallen 5% since Q2 2011.