Travel and Leisure Leads Way in Loyalty Awards

Jet Blue Loyalty Scheme

Jet Blue Loyalty Scheme

Last night I attended The Loyalty Awards 2015 at London’s Grosvenor House Hotel as a guest of Comarch UK. Comarch we co-sponsors of the event and also had clients that had made the shortlist for a number of loyalty industry awards. In the event, the evening’s proceedings were dominated by winners from the travel and leisure categories.

Sponsors Banner Loyalty Awards 2015

Sponsors Banner Loyalty Awards 2015

The most significant winner of the evening was JetBlue Airways. JetBlue picked up the winners award for best use of gamification with its TrueBlue Badges, as well as being highly commended for the best use of communications in a loyalty programme and loyalty programme of the year – Travel, for the same programme.

According to the awards judges:

“JetBlue has taken online loyalty to a different level on and off aeroplanes. The massive results really engage the users. Excellent data”.

JetBlue is a US based airline, which although largely unknown in the UK employs 16,000 staff, has a turnover in excess of $5,800 million, flies to 87 destinations and carried 32 million passengers in 2014. Based on revenues the airline is ranked 31st in the world.

The loyalty programme for JetBlue is provided by Comarch and includes three major components; Comarch Customer Engagement, Comarch Smart Analytics and Comarch Loyalty Management. These  are focused on Engagement and social, Analytics and recognition and lastly Transactions.

Lauren Hogg and David Burdon at the Loyalty Awards

Lauren Hogg and David Burdon at the Loyalty Awards

The other winners from the travel and leisure sector included Avios, the loyalty scheme formerly known as Air Miles and closesly associated with British Airways, The Carlson Rezidor Hotel Group and Whitbread Restaurants. An eye opening winner of two awards was the little known ski resort of Tatry Mountains in Slovakia.

The evening was compered by famous comedian Ramesh Ranganathan, a regular star of TV show “Mock the Week”.  It also featured a charity

Ramesh Ranganathan Loyalty Awards Compere

Ramesh Ranganathan – Loyalty Awards Compere

collection for the Save The Children Fund. Once the formal part of the evening concluded guests were entertained with a disco show.

Jun10

London Client Restarts Lapsed PPC Campaign

Radius PPC Campaign The Sushi Chef

Renewed PPC Activity for The Sushi Chef

A London based client that allowed their PPC campaign to go into hibernation has returned to the Simply Clicks’ fold. The Sushi Chef has been a client of Simply Clicks from the very beginning. Before we even called ourselves Simply Clicks.  After an association lasting more than 10 years, in October last year, the client decided to pause their paid search activity and rely exclusively on organic search for their website visitors. This was not such a bad move at the time as we had previously optimised their website and they we getting 2-3,000 organic visitors per month.

Keyword competition

However, it appears that a number of new players have entered the Sushi category. Some even, based on their domain selection, actively targeting the Sushi Chef name. This has led to increased competition for the main sushi keywords. Looking at the web analytics it appears that in the past month there has been some loss of website traffic. So a return to PPC activity appears opportune as well as timely.

Adwords Radius Targeting

Google Adwords Radius Targeting London

Google Adwords Radius Targeting London

Originally based on a Kent fish wholesaling business, The Sushi Chef focuses its activity in central London, supplying a number of the capital’s most prestigious hotels and restaurants. The campaign is highly geographically focused using the Google Adwords radius targeting tool.

Additional keywords have been added to the previous campaign. And given the amount of new PPC initiatives from Google, including the increased emphasis on mobile, a refresh of the whole campaign was due. The campaign went live this morning.

Jun04

How to Build a Successful Presence for Your Online CV

Build a Successful Presence for your Online CV

Build a Successful Presence for your Online CV

I made a post a few weeks ago about my appearance at this year’s Great British Workforce Revolution conference. This takes place in London on 3rd June. I am taking part in a session that discusses the accuracy and effectiveness of online CVs. The thrust of my contribution is that your online CV is much more than the CV you have registered with an online recruitment website or even the employment record on your LinkedIn page.  Your online CV – or Curriculum Vitae – is the complete body of your work that is publicly accessible on the Internet.

David Burdon Presenting at the Workforce Revolution

David Burdon Presenting at the Workforce Revolution

Secondly rather than taking a passive approach to how you are presented online you should take a proactive approach to augment your standing on all the key online tools at your disposal.

  • Google
  • LinkedIn
  • Twitter
  • Slideshare
  • Quora
  • Disqus
  • Business forums

From my perspective, the most important tool is Google. Its where people go when they are searching for solutions to their problems. And being the person most visible in solving a problem puts at the front of line for hiring. As an employee, interim manager, non executive director or freelance consultant.

There may be a few space left at the conference. To book visit http://www.workforcerevolution.co.uk.

Jun01