Search and Social Media Management
Social Media is increasingly used by companies for their online marketing and PR activities. Social media has become the latest frontier for online marketers looking for more effective ways of interacting with their customers. Currently Facebook, Twitter, LinkedIn and Pinterest lead the way in this rapidly evolving area. Our approach at Simply Clicks is to integrate the social media discipline into our own version to search and social media management.
The phenomenon of social media is not new. It came about with the rise of user generated content (UGC). Blogs and Internet forums have beeen around since the late 1990s. What has changed is the penetration of these services into the mass market and the almost ubiquitous adoption of online social networking as the communication tool of choice by the modern generation of digital natives.
On its own, Facebook is now the World's most frequently visited website. With over 900 million subscribers, as at May 2012. Facebook has more subscribers than every country except China and India has population. Facebook is increasingly exploring ways to monetise its vast user base. This includes search and pay per click advertising.
Channels in the Social Media Category
- Blogs - Including Blogger, Wordpress and Typepad
- Forums - Including Mumsnet, MyDeco for consumer SEO and UKBF for B2B SEO
- LinkedIn - Key for recruitment and B2B marketing
- Bookmarking sites - StumbleUpon, Reddit
- Review sites - TripAdvisor - For Travel SEO
Location based social networks
Social Media gives organisations an almost instant access to insight from their customers. What do they think about your brand, how do they rate your service? Social Media is different from traditional media for three main reasons – speed, accessibility and cost. To communicate and publish via Social Media has huge advantages as it can have a local or global reach, it can be done with limited skills and resources, it is quick and can be updated at any point. You can control access via subscriptions, encryption and pass words and choose your access model to be via fixed or mobile and smartphone devices. But ultimately it is about sales or conversions. So there are key questions that need to be asked before integrating search and social media.
- Is Social Media right for your businesses?
- Which elements of Social Media would pay off rather than distract?
- How do you know that you are not wasting your money on experimenting?
- When is the right time to start participating?
- Are there enough resources in the organisation to take on Social Media?
- Who will be responsible for integrating the management of search and social media?
Social Media is now part of the online marketing mix and needs to be a consideration of any marketing strategy. At Simply Clicks we understand the impact and influences of individual components of search and social media. We can help your organisation to choose the right strategy, keep up with it and make sure that you achieve your objectives and get return on your investment. Your plans and actions of social media need to be constantly evolving; they need be engaging and can’t be allowed to get out of date.
Simply Clicks has many years of experience of organic and paid search and how integrating the various components can drive Social Media engagement. We can help you understand, analyse and interact via the new channels available. Our strategies are always based on the needs of both your organisation and market category.