SEM Training Course| Search Engine Marketing Training

Simply Clicks offers an intensive 2 day SEM training course. The training is individual, highly practical and designed to provide you with the skills and knowledge you need to build and manage your own search engine optimisation campaigns.

Our unique approach to SEM training involves hands-on analysis and direct actions to rapidly improve the search engine ranking of your own website.

The training is organised one to one or in very small groups, and is tailored to meet your exact individual or corporate SEO needs. During the course you will practice, learn and apply the latest and most effective SEO methods to your web design and search marketing.

SEM Training Course | Outline Programme

Our SEM training integrates the theoretical principles and practical applications of search engine marketing. As a guide, the course uses Simply Clicks' own four-stage approach to search engine marketing - which we call Search Engine Marketing Over-Site. This gives a clear step by step structure to delivering your own expert inhouse SEO.

During the course you will interrogate and deconstruct your own and competitor websites, uncovering SEO strengths, weaknesses and vulnerabilities. The Simply Clicks' SEM training course is constantly updated to reflect the changes brought about by Google Organic and Google Adwords updates.

The SEO training course covers the key optimisation factors for each of the 3 main search engines - Google, Yahoo and Microsoft's Bing. 

  • Search Engine Marketing Strategy
  • Search Engine Marketing Research and Analysis
  • Organic Search and Search Engine Optimisation
  • Pay Per Click Advertising
  • Search Engines - The differences between Google, Bing and Yahoo
  • Illicit Search Tactics
  • Other Search Issues

Link Building For Seo

Within the field of seo, link building for off page presence is a critical process. Without an acute understanding of the subject, much link building activity could be wasted effort. What are the critical components of a good link? Topic relevance, Google PageRank® or anchor text? Simply Clicks can takes you through the complete link building process.

Google SEM Training

Google is the UK's dominant search engine with a current market share of approximately 85%. Although many of the principles of SEO can be applied to all three major search engines, throughout the course we pay special attention to the particular requirements of Google. This includes the differening SEO requirements of Google Shopping Search, Google Local Search and Google Image search. The course is largely UK based, so we explore the crucial differences between Google.com and Google.co.uk.

SEM Training - Course Benefits

Having completed the SEM course, you will have a comprehensive understanding of search engine marketing. You will be fully equipped to begin the process of optimising your own website and at the same time be able to expose and exploit the vulnerabilities in competitor sites and strategies. As a result, you will be able to immediately generate additional and more cost effective traffic for your business. Each participant receives a 20,000 word SEM training manual for ongoing reference. 

Who these Training courses are for 

Our SEM training is designed for internet marketing, advertising and web design practitioners. A reasonable level of computer literacy is assumed. Various levels of ability can be accommodated within small groups of no more than four people. This course can be adapted as a strategic briefing at managing or marketing director level.

Course Delivery & Costs

The preferred location for course delivery is on-site in a training room at your premises. We are happy to travel throughout the UK and have also delivered the course in Ireland and mainland Europe. Each course participant will need a broadband connected PC.

The cost of a two day SEM training course, tailored to your market category and exact business training needs is £895 for one person, £1095 for 2 people and £1,295 for 3 people. The SEO training can be combined with a comprehensive on-site search engine marketing consultation. Payment terms are subject to VAT and are payable in advance. Please ask for a quote for larger classes or to discuss specific SEO or web design projects.

Search engine marketing is a rapidly evolving online marketing discipline. It combines the technical aspects of web design, the creative aspects of writing copy as well as strategic insight into the competitive nature of market categories. If you require your SEM training course to be tailored to emphasise any particular aspect of search engine optimisation, we will accommodate your specific needs.