Privacy Statement and GDPR

GDPR becomes law on 25th May 2018. This privacy statement sets out how we believe our use of web analytics and other marketing data is GDPR compliant.

Simply Clicks is a website principally for business visitors. We track website visitors using two of the leading proprietary web analytics packages. These are Statcounter and Google Analytics. Both packages operate by inserting a cookie onto your web browser the first time you visit the website. We regard this activity as compliant under the General Data Protection Regulation - GDPR - as based on our Legitimate Interest Assessment.

Both these analytics tools are Cloud based. The storage and security of the information generated is largely the responsibility of Google and Statcounter.

Statcounter and GDPR Compliance

Statcounter provides detailed, real-time and historical information about the IP address and the server of the visitor. Statcounter also has the facility to manually label individual visitors and track them as they enter, travel through the website, make downloads or an enquiry, click on a website phone number and when they exit the website. If the labelling facility is enabled, we can track whenever a visitor makes a return visit to the website.Labelling is largely restricted to visitors that have made an enquiry. Statcounter relies on legal precedent that this practise is GDPR compliant.

You can clear any cookie we insert by clearing your cookies via your browser tools or by using a free software package such as Ad-Aware. These analytics cookies are typically considered of low level interest to most ad cleaning software.

Google Analytics and GDPR Compliance

Google collects vast amounts of data regarding internet, website, email, mobile phone and in-App activity. Google has access to personalised data via the Chrome Browser, Google Search, GMail, Double Click Ad serving, the Android Mobile Browser and Google Adwords. Google Analytics is just one of the tracking mechanisms. Google provides up to date details regarding the GDPR compliance of Google Analytics.

Why we track your visits

We track your visits in order to make our website more effective. We like to know how visitors have found our website and what device has been used. For example we can see what search term and search engine have been used to find us, whether the search listing was free or part of a pay per click advertising campaign, whether the visit has been referred to us by another website, what page was landed on, whether the visit bounced, what pages were navigated to, and whether a return visit is made.

If you explicitly request that we do not track your visits, we can manually block the recording of your visits by Statcounter. Please send an email to and we will block the tracking of your IP address.

If you would like to block Google Analytics from tracking your web activity, there is a Chrome extension available from the Chrome web store. This will not cover other web browsers and you will need to set up the extension on each device that you use to accee the web.

Enquiry Forms, E-mails and Phone Calls

If you fill-in an enquiry form, send us an e-mail enquiry or phone us about our services, we will generally label the source and date of the enquiry. This information is retained exclusively for use by Simply Clicks. It is not shared with any other organisation. We may contact you via e-mail, post or telephone at some future date. We will retain data such as your name, position, company name and address, phone number and email address. This information will be retained for up to two years. If at any stage, before this, you would like your name erased from our records please e-mail us.

Simply Clicks is the trading name of Simply Clicks Online Ltd. The data controller is David Burdon.