Pay Per Click Training Course | PPC
Simply Clicks offers an intensive 1 day pay per click training course. Pay Per Click advertising is now an integral part of many marketing programmes. UK Pay Per Click advertising expenditure is forecast to total £2 billion in 2008. Google Adwords is growing at 40% per annum and now accounts for more UK advertising expenditure than ITV. Can you afford not to fully understand this crucial discipline?
PPC Training Course Structure
Simply Clicks’ pay per click training course is highly practical and hands-on. Our unique approach to training utilises the critical analysis of live Google Adwords and Yahoo search marketing advertising campaigns. Organised individually, or in small groups, the training is tailored to meet your specific individual or corporate search engine marketing needs. During the course you will practice and apply the latest and most effective pay per click advertising techniques. You can even carry out forensic analysis of your own or a competitor’s pay per advertising campaign. The training covers both the theoretical principles and practical applications of pay per click advertising. As a guide, the course uses Simply Clicks' own four-stage approach to search engine marketing - which we call Search Engine Marketing Over-Site©.
- Structuring Campaigns
- Keyword Research and Selection
- Writing Advertising Copy and Descriptions
- Pay Per Click Bid Management
- Monitoring Keyword, Landing Page and Campaign Performance
- Revising Copy and Bids
1. Structuring campaigns
Setting campaign objectives and budgets. How pay per click fits in with your overall search engine marketing activity. Planning and structuring your campaign will improve effectiveness. Learn the specifics of managing both Google Adwords and Yahoo search marketing campaigns.
2. Keyword Research and Selection
How to get a clear steer on keyword volumes. Researching and selecting relevant and productive keyword phrases. How to use broad, phrase and exact match types. Why and how to introduce negative keywords. Find out how to hunt for value and avoid over-paying for unproductive keywords.
3. Writing Advertising Copy and Descriptions
How to write copy to boost click through rate (CTR) and conversions. On both Google Adwords and Yahoo search, good click through rate (CTR) is crucial for ranking highly at economic bid levels. Learn some sound techniques for gaining an advantage over competitors.
4. Making and Reviewing Bids
Developing a bidding strategy. How to decide your bidding posture. Higher cost per click reduces your chances to improve return on expenditure. Bid management requires a fine touch. How to tackle and avoid aggressive competitors.
5. Monitoring Performance
How to track, measure and analyse your pay per click campaigns. How to get the most out of internal reports and conversion data. How to use web analytics to understand website usage. Understanding the buying process and the sales conversion funnel.
6. Campaign Tuning and Revision
Using reports and analytics to refine your campaign, reduce waste and spot potential click fraud. Integrating pay per click advertising with search engine optimisation activity.
Pay Per Click Training - Course Benefits
Having completed the
course,
you will have a comprehensive understanding of pay per click
advertising. You will be fully equipped to begin the process of
building or improving your own campaign. At the same time be able to
expose and exploit the vulnerabilities in competitor campaigns and
strategies. As a result, you will be able to immediately generate
additional and more cost effective traffic for your business. Each
participant receives a comprehensive manual for ongoing reference.
Who these courses are for.
Our pay per click
advertising
training is primarily designed for marketing, advertising and Internet
practitioners. A reasonable level of computer literacy is assumed.
Various levels of ability can be accommodated within small groups. This
course is also suitable as a strategic briefing at CEO, managing
director or marketing director level. Owners of medium sized companies
are especially welcome.
Course delivery and costs.
The preferred location for course delivery is on-site in a training room at your premises. The pay per click training course can be arranged at external locations, where additional expenses may be incurred. Alternatively, you are welcome to train at our offices in Ashford, Kent. We are happy to travel throughout the UK and have delivered training courses in mainland Europe and the Republic of Ireland. Each course participant will need a modern and broadband connected PC. The cost of a one day course, tailored to your market category and exact business needs is £500 for one person, £650 for 2 people and £750 for 3 people. The pay per click advertising training can be combined with an on-site search engine marketing consultation. Please ask for a quote for larger classes or to discuss specific projects. Payment terms are subject to VAT and are payable in advance.
If you would like to make an enquiry about our pay per click advertising training courses, please fill in and submit the following form.
Simply Clicks has been involved in over 50 Pay Per Click advertising projects for a number of multinational and UK based companies. If you have a specific pay per click training need or would like further information about Simply Clicks' pay per click advertising services, please e-mail your requirements.
