Yahoo Search Marketing is the new name for Overture. The Yahoo Search Marketing network incorporates Yahoo, MSN, Wanadoo, Alta Vista, Lycos and several other smaller search engines. It accounts for approximately one third of the UK search marketing network. Simply Clicks recommends that the Yahoo network is an integral component of your search engine marketing campaign. Although smaller than the Google Adwords network, the Yahoo search marketing operation provides additional click volume - often at lower cost. It also has superior planning tools and gives access to more competitive information.