PPC for targeting Kent and beyond
A Kent business can use PPC campaigns to precisely target prospective customers in its immediate locality, throughout the county and beyond.
Simply Clicks is a Kent PPC agency. Based in central Ashford close to the International Station and M20 junction 9. We have big PPC agency expertise, with the benefits of small agency focus.
Why a Kent PPC Agency?
Simply Clicks is a Kent based Google Partner PPC agency. We have been managing PPC campaigns since 2003. Over 200 of them. We hold Google Adwords Advanced Search Marketing, Google Mobile Advertising and Google Analytics IQ certification. Our approach to providing PPC management services is entirely up to date. We have managed a number of Kent based PPC campaigns for clients of various sizes from local hotels and SMEs to multinational-owned businesses. We provide SEO, PPC and web analytics services across both B2B and B2C marketing channels in industries such as travel, leisure, financial services and building services.
The county of Kent is a market of 1.7 million potential consumers. Including Kent postal addresses inside the M25 such as Bromley, Beckenham and Sicup, the total Kent population rises to almost 3 million. Almost 5% of the total UK population. Kent is therefore one of the UK's largest regional markets. In many market categories, search terms including Kent are exceeded only by those for London, Manchester and Yorkshire.
Kent contains some of Britain's most affluent towns in Sevenoaks, Tunbridge Wells and Chislehurst. At the same time it includes fast-growing towns such as Ashford, large urban centres such as Medway and Maidstone, the historic city of Canterbury and fashionable coastal towns such as Whitstable and Deal.
Targeting Kent Customers Using PPC
There are three basic ways to use PPC to target prospective customers based in Kent.
- Use county, city, town or locality based search terms. For example "hotels in Kent", "Wedding venues Maidstone" or "Insurance brokers Medway". That way you can still run a UK-wide campaign but only pay for website visitors with a direct interest in being provided with a local service.
- Restrict the geographic footprint of your campaign to Kent or one of the larger towns. Google Adwords' campaign settings allow you to focus exclusively to Kent or larger towns such as Maidstone, Medway or Canterbury.
- Use radius targeting. Radius targeting allows you to pick any point on the map then set a radius of how far from that point you want your advertising to show. This could be for 10, 15 or 30+ miles. This feature is particularly valuable if you are located close to the border of Kent and want to pick up business in a neighbouring county such as East Sussex, Surrey, Essex or South East London.
PPC Management for Mobile
Mobile based PPC is particularly useful for local PPC activity. This is because about 50% of mobile based searches have a local content. These searches are particularly valuable as a higher proportion compared to desktop based searches lead to an actual sale or conversion.
About Our Location - Ashford, Kent
Our PPC agency office is located in central Ashford, close to the geographic centre of Kent. We are within walking distance of Ashford International Station and 5 minutes drive from M20 Junction 9. We have direct rail links to major Kent towns such as Maidstone, Canterbury, Folkestone, Dover, Tonbridge and Sevenoaks. We also enjoy direct rail links beyond Kent to London (37 minutes), Paris, Brussels and Brighton in East Sussex.
About Simply Clicks
Simply Clicks has created and managed over 200 PPC campaigns since 2003, for clients ranging from multinationals to small start-up enterprises. These campaigns have involved standalone pay per click management projects as well as SEO and wider digital marketing consultancy programmes.
Simply Clicks is led by David Burdon. David founded the Simply Clicks agency in 2003. David has extensive experience of multinational and plc board level marketing with companies such as Carlsberg, Stena Line, Hi-Tec Sports and Cosmos.
For more information about David see his LinkedIn Profile: David Burdon
Kent SEO Services
As well as PPC we also provide SEO services that target local organic traffic. If you are a Kent-based local advertiser we can construct integrated PPC and SEO campaigns that focus exclusively on the county, southeast England, London or just Kent and Sussex. This reduces your level of risk and minimises the inherent waste of a national campaign.