Hotel SEO | SEO for Hotel Internet Marketing
Search engine optimisation (SEO) should be a core component of any hotel marketing plan. The Internet has had a tremendous impact on hotel marketing. Each day there are millions of potential customers making highly targeted searches for hotel accommodation, hospitality, weddings and conference facilities via the major search engines. Search engines are therefore the ultimate direct marketing channel for hotels of all budget levels and locations. Hotel SEO is the key online marketing tool to unlock that potential.
Hotel SEO in Perspective
With few exceptions, hotel SEO is the most valuable tool for gaining access to targeted consumers on the Internet. A high ranking position for a key search term can bring large numbers of high value consumers to your hotel website.
Hotel Internet Marketing
Hotel Internet marketing has been transformed by search engine marketing. Hotel accommodation is typically searched for using locational searches. The more popular and valuable search terms tend to be highly competitive. One option is paid search. But a complete reliance on paid search means higher costs of customer attraction. Search engine optimisation, even in a basic form, will reduce those costs by diluting the reliance on paid search traffic. A well structured SEO campaign could lead to the vast proportion of hotel customers being acquired via organic search. Hotel SEO has therefore become the most critical marketing tool for communicating with the hotel visitor.
Hotel Clients
Simply Clicks has worked on travel industry SEO with a number of companies. These include:
- The Falstaff - One of the prominent Canterbury hotels.
- Le Casacce - A private Tuscan holiday resort in Italy.
- Starwood Hotels - Italian Luxury hotels.
- The George in Rye - One of the leading hotels in Rye, Sussex.
- The Glenlo Abbey Hotel - A prestigious 5 star hotel in Galway, Ireland.
- The Zetter Hotel - A London boutique hotel in Clerkenwell.
Simply Clicks
Simply Clicks is led by David Burdon. David Burdon has a background in travel industry marketing stretching back to 1993. This includes Stena Line, where he was responsible for building a retail brand leader in ferry travel and motoring holidays, and Cosmosair, where he created the Somewhere2stay brand. The latter is now a £40 million turnover hotel and accommodation only website.
David has spoken on Internet marketing at several hotel industry events. These include Group Travel Organiser 2008, Eye4travel, the Travel Technology Initiative (TTI), CIMTIG (the Chartered Institute of Marketing Travel Industry Group) and the Travel Technology Show. A copy of his latest presentation from the 2007 show can be found here: Blog, Forums, Articles and Social Media. He has also spoken the specific subject of SEO for hotels at the Irish Hospitality and Tourism Conference held in Dublin - Smile 2007.
Hotel Internet marketing has been transformed by search engine optimisation. Hotel SEO has become the most critical marketing tool for communicating with the new travel consumer.
