Hotel SEO | Hotel Internet Marketing

The Falstaff Hotel - CanteburyHotel SEO is probably the most cost effective marketing discipline for generating high value hotel visitors. A high ranking position for a key search term will bring large numbers of potential consumers to your hotel website.

Search engine optimisation should be a core component of any hotel marketing plan. The Internet has had a tremendous impact on hotel marketing. Each day there are millions of potential customers making geographically targeted searches for hotel accommodation, hospitality, wedding venues and conference facilities via the major search engines. Search engines are therefore the ultimate direct marketing channel for hotels of all budget levels and locations. Hotel SEO is the key online marketing tool to unlock that potential.

Hotel Internet Marketing

Hotel Internet marketing has been transformed by search engine marketing. Hotel accommodation is typically searched for using locational searches. The more popular and valuable search terms tend to be highly competitive. One option is paid search. But a complete reliance on paid search means higher costs of customer attraction. Search engine optimisation, even in a basic form, will reduce those costs by diluting the reliance on paid search traffic. A well structured SEO campaign could lead to the vast proportion of hotel customers being acquired via organic search. Hotel SEO has therefore become the most critical marketing tool for communicating with the hotel visitor.

Hotel SEO Advice

Many hotels are heavily reliant on specialist online hotel booking agencies for their search engine presence. This means their bookings are under the control of third parties that can direct their traffic to alternative accommodation providers. Only an integrated approach to search engine marketing, embracing both paid and organic search can deliver relevant traffic at competitive cost levels. Even in 2011 many Hotel websites remain poorly optimised and ignore the immense potential benefits of hotel SEO.

Hotel SEO Clients

Simply Clicks has worked on travel industry SEO with a number of hotel related businesses. These include:

  • The Falstaff - One of the most prominent Canterbury hotels.
  • Starwood Hotels - Italian luxury hotels.
  • The George in Rye - One of the leading hotels in Rye, Sussex.
  • The Glenlo Abbey Hotel - A prestigious 5 star hotel in Galway, Ireland.
  • The Zetter Hotel - A London boutique hotel in Clerkenwell.
  • Le Casacce - A private holiday resort in Tuscany.
  • Hotel des Duex Domaines - A French Ski hotel in La Plagne.

We also deliver SEO training for a number of hotel marketing departments.

About Simply Clicks

Simply Clicks is led by David Burdon. David Burdon has a background in hotel and travel industry related marketing stretching back 30 years. David has spoken on Internet marketing at several hotel and travel industry events. These include Group Travel Organiser, Eye4travel, the Travel Technology Initiative (TTI), CIMTIG (the Chartered Institute of Marketing Travel Industry Group), Travel Technology Show and Global Travel's 2011 conference. He has also spoken the specific subject of SEO for hotels at Smile, the Irish hotel and hospitality conference.