Google Local Search

Local search is highly relevant and has a much higher than average level of conversion. Google local search and Googler map search are increasingly important and competitive. 

Google Maps

Google maps provides a geo-location based search service. Based on postcode and other related centroids your business will be ranked against searches based on the following three main factors:

• Relevance
• Prominence
• Distance

Google Places

Google Places is the service that provides local business Place Pages. Every local business shoud have a Google Place Page. Place pages are free. If you are a well known business and feature in business diectories such as Thomson or Yellow pages, the chances are you already have a place page. The most important step is to claim your place page. Once claimed you can edit your place page and even optimise it to receive more Google local and Googler map search traffic. Depending on your market category you may even generate additional web search and image search traffic.

Mobile Search

Mobile search is a highly valuable form of search. It is even more so when the searcher is using mobile search to track down a local provider of products or services. Mobile search and local search are natural bedfellows.