Forensic SEO - Detailed Website Analysis

Need to know about competitor websites? Want to know what SEO strategies your competitors are deploying?  Want to know why your own website is under-performing? Maybe your site has suffered a Google penalty and need to know what may be causing the problem? Forensic SEO is a structured approach to the detailed analysis of search engine optimisation and the underlying performance capabilities of a website. How and why a website performs in the search engines, what levels of traffic levels it is likely to produce and how that traffic behaves.

Forensic SEO - On Page Analysis

A forensic review of the on-page aspects SEO. This includes title tags, navigation bars, internal linking, content such as copy, images and other media. How components such as headers, keyword usage, keyword placement, text styling and alt tags are aligned to provide pointers to keyword phrases that are being targeted.

Forensic SEO - Off Page Analysis

A forensic review of the off page aspects of SEO. A range of off page activities can be analysed.

  • Link popularity
  • Origination website and page quality and relevance
  • Content quality
  • Anchor text usage
  • Anchor text location
  • Use of contextual and site wide locations
  • SEO style and patterns
  • Indications of link buying
  • Sources of link purchase
  • Likely budgets being deployed
  • Signs of “spammy” or “black hat” techniques

We can determine how a website is being optimised. Often who by. What SEO techniques are being used and whether those techniques are legitimate.

Forensic SEO - Web Analytics

A detailed review of web analytics can often reveal the real issues behind an apparent performance shortfall or rankings problem. If you are analysing a competitor website, this data will not be directly available. However, we also have the resources to establish quantitative data about website performance from the outside. We use tools to establish the level and type of traffic a website attracts. We can isolate keyword terms and whether traffic is derived from organic or paid for sources. And then how website visitors behave once they are on a website. We assess for average bounce rates, landing page performance, page views, time on site and likely conversion levels.