B2B SEO and PPC Management
B2B SEO should be a core component of any B2B marketing campaign. The Internet,
and search engine marketing specifically, is now playing an essential
role in any B2B marketing campaign. Simply Clicks are UK Business to
Business lead generation specialists. We use detailed web analytics to
combine B2B SEO with B2B PPC management to meet
specific lead generation priorities.
Whether you are looking to generate leads, enquiries, quotations or orders we have developed a B2B marketing model that drives down the cost of customer acquisition. We have several case studies demonstrating dramatic savings in this crucial B2B area.
B2B Cost Per Lead - conversion rate optimisation
Most SEO and PPC marketing activity is entirely trackable and measurable. Perhaps the most widely used B2B marketing performance metric is cost per lead (CPL), cost per enquiry (CPE) or cost per action (CPA). The essence of lowering cost per lead is a 2 stage process:
- Finding those keyword search terms with the greatest propensity to "convert" into an enquiry, request for information, quotation or even order.
- Once the priority terms are found it is then a question of using landing page and conversion rate optimisation to stimulate relevant site visitors into making the required contact action.
B2B SEO Services
As B2B SEO specialists, our approach to providing B2B marketing services is entirely up to date and focused on the specific marketing needs of the UK market. We provide SEO based on our extensive marketing experience of many years B2B marketing. Simply Clicks can manage a search engine optimisation campaign in totality or tackle a specific SEO issue.
B2B Pay Per Click Management
We recommend that pay per click advertising is an integral component of every B2B search engine marketing campaign. Even if the main focus of your search effort is concerned with SEO. In most B2B markets, effective pay per click management still delivers a highly profitable return on investment. In addition, participating in the pay per click market provides a rich source of real time search market information regarding search volumes and competitive activity that can be used for tuning your SEO activities.
We recommend that your pay per click campaign utilises both the Google Adwords and Bing Search Marketing networks. Within the UK, Google Adwords is typically the larger provider of traffic and has the better performance reporting system but Yahoo occasionally provides a cost advantage.
Business to Business Clients
Simply Clicks has a range of B2B clients utilising our online marketing services.
- Comarch UK - Comarch are world leaders in loyalty software and management systems. They are based in Krakow, Poland, with operations in the USA and many other major economies.
- DMC Distribution - DMC are a Manchester based fulfilment services business. They handle the complete fulfilment process from from storage, through order processing, to despatch.
- RJ O'Brien (UK) Ltd - RJO are the London arm of Chicago futures and options brokers RJ O'Brien. RJO is the largest independent Futures Commission Merchant in the United States.
- Business Gifts Online - Business Gifts Online supply a comprehensive range of promotional merchandise. This includes promotional umbrellas, personalised mugs and corporate clothing.
- Pendragon Contracts - Pendragon are fleet vehicle management specialists. They are based in Derby and provide fleet contract and fleet leasing services for businesses requiring 10 or more vehicles.