SEO for B2B Marketing

B2B SEO requires specific skills. The Internet, and search engine marketing specifically, is now playing an essential role in any B2B marketing campaign. Simply Clicks are UK Business to Business search engine marketing specialists. We combine B2B search engine optimisation (SEO) with pay per click advertising (PPC) to meet specific B2B priorities. Our integrated organic and paid search marketing campaigns are developed to speicifically meet the needs of B2B clients.

Whether you are looking to generate leads, enquiries, quotations or orders we have developed a B2B marketing model that drives down the cost of customer acquisition. We have several case studies demonstrating dramatic savings in this crucial B2B area.

Cost Per Lead - conversion rate optimisation

Most SEO and PPC activity is entirely trackable and measurable. Perhaps the most widely B2B marketing performance measure is cost per lead (CPL) or cost per enquiry (CPE). The essence of lowering cost per lead is a 2 stage process:

  1. Finding those keyword search terms with the greatest propensity to "convert" into an enquiry, request for information, quotation or even order. 
  2. Once the priority terms are found it is then a question of using conversion rate optimisation to stimulate relevant site visitors into making the required contact action.

B2B SEO

As B2B SEO specialists, our approach to providing B2B marketing services is entirely up to date and focused on the specific marketing needs of the UK market. We provide SEO based on our extensive marketing experience of many years B2B marketing. Simply Clicks can manage a search engine optimisation campaign in totality or tackle a specific SEO issue.

B2B Pay Per Click Advertising

We recommend that pay per click advertising is an integral component of every B2B search engine marketing campaign. Even if the main focus of your search effort is concerned with SEO. In most B2B markets, effective pay per click management still delivers a highly profitable return on investment. In addition, participating in the pay per click market provides a rich source of real time search market information regarding search volumes and competitive activity that can be used for tuning your SEO activities. 

We recommend that your pay per click campaign utilises both the Google Adwords and Yahoo Search Marketing networks. Within the UK, Google Adwords is typically the larger provider of traffic and has the better performance reporting system but Yahoo occasionally provides a cost advantage. 

B2B Marketing Clients

Simply Clicks has a range of B2B clients utilising our online marketing services.

  • Foretrack - Foretrack are providers of commercial vehicle tracking systems for fleets of trucks, vans, cars or trailers.
  • Business Gifts Online - Business Gifts Online supply a comprehensive range of promotional merchandise. This includes promotional umbrellas, personalised mugs and corporate clothing.
  • Reflex Exhibitions - Reflex design banner stands for business exhibitions and events. They have a blue chip client list attending exhibitions throughout UK and Europe.
  • Conference Bags - Conference Bags are the UK's most competitive suppliers of promotional bags for conferences, events, exhibitions and point of sale.
  • The Printed Pen Site - The Printed Pen Site designs, sources and supplies promotional pens for all commercial purposes. Their competitive advantage comes from being able to rapidly turnround designs.
  • Event Communications - Event Communications is an event management and two way radio hire systems business based in Basingstoke, Hampshire.
  • DMC Distribution - DMC are a Manchester based fulfilment services business. They handle the complete fulfilment process from from storage, through order processing, to despatch.