Google Adwords | Pay Per Click Advertising
Google Adwords is the leading pay per click advertising system. As a UK advertising medium, Google Adwords is now worth £1.5 billion per annum.
Google Adwords allows websites a rapid and cost effective way to access visibility and traffic on the Google search results pages. Simply Clicks has been involved in creating and managing more than 50 Google Adwords campaigns.
Google Adwords - Campaign Management
Simply Clicks manages Google adwords campaigns from inception to review. We plan, structure, write copy, monitor, analyse, review and amend campaigns on a real time basis. We report back performance and results as required by clients.
Campaign Strategy
Google Adwords allows the rapid broadening of a search engine marketing campaign. Even the best search engine optimisation has a limit on the amount of keywords and the time it takes to target them organically. Adwords is quick and easy to set up. Feedback is rapid and costs are directly controllable.
Click Through Rate and Quality Score
Google Adwords operates a unique bidding and ranking algorithm. This factors in the click through rate of an ad and the quality of a landing page, along with its bid value, to determine where an ad ranks. Lower bidding ads with higher click through rates and better page quality are placed above poorer performing ads. This factor places a premium on good copywriting. The better the ad, the higher the placement relative to its bid and the better the page performance.
Copy Testing
Google Adwords has the facility to copy test. You can run multiple copy against the same keywords and adjust and adapt your advertising in response to click through rates and conversion. The ad with the highest click through rate should be shown at the expense of poorer performing ads.
Google Adwords - Bidding
Bidding for terms is highly automated. Budgets can be set by the day or week against individual terms or for a campaign as a whole.
Campaign Timeframe
Google Adwords campaigns can be switched on or off by time of day or day of week. A campaign with a finite timescale e.g. public holiday or Valentines, can have its closing deadline programmed into the campaign.
Campaign Customization
Google Adwords allows campaigns to customised to reflect local or regional targeting. Within the UK this can be done by including or excluding its constituent parts such Northern Ireland, Scotland, Wales, The Isle of Man, The Channel Islands or, of course, England. Campaigns can be targeted at specific cities or within a specific distance of a chosen location using a distance radius or even by drawing a customised map.
Landing Page Quality
As mentioned above Google uses a landing page quality score. Pages that fail to meet minimum quality requirements are penalised by being forced to bid more highly. The objective is to deter wasted clicks. Apart from the Google score, landing page quality is crucial. First impressions count and a good landign page is crucial in obtaining good conversions.
Analytics and Conversions
The main objective of most Google Adwords campaigns is to generate sales, leads or enquiries. Aligning your pay per click campaign with a good web analytics package will allow you to guage the marketing and financial performance of your paid investments. Sophisticated systems such as Statcounter or Google Analytics can work in tandem with your Google Adwords campaign to allow you to redirect your expenditure, keyword slection, bidding and advertising copy to generate optimal results.
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Simply Clicks has been involved in over 50 Google Adwords advertising projects for a number of multinational and UK based companies. If you have a specific Google Adwords need or would like further information about Simply Clicks' Google Adwords services, please e-mail your requirements.
